One Lesson Book � The Graphic Design

No matter who actually you are, a graphic designer, web designer, visualizer, concept developer, animator or layout artist. If you belong with word “Graphic Design”, this is for you.

It’s about the time when I was in initial stage of learning graphic design. For me it was all about experimenting and playing with colors. Starting with a white canvas in Adobe Photoshop and ending with an illusion, which can’t be predicted correctly, what does it denote? But yet it was a designed graphic.

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Web Site Navigation

Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will come back time and time again.

Using intuitive navigation techniques will greatly improve the usability of your web site, and therefore user satisfaction and return rates. By intuitive navigation, I mean some sort of menu, map or list that is instantly understandable to most visitors to your web site.

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Can You Trust Your Webmaster?

Last week a friend of mine told me about a problem that she was having with her webmaster. She no longer trusted this person who was in charge of her ecommerce website.

Their relationship is similar to most webmaster – client relationships: the webmaster understands the complexity of web design and search engine placement and the client relies solely on her/his expertise. The client’s lack of technical knowledge and dependence can make them an unwitting victim of unscrupulous webmasters. That is exactly what happened to my friend.

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Web Coach Tip: Top 10 Deadly Web Site Design And Copy Mistakes

1. Don't fill your web site with a lot of high-tech clutter. Your visitors will miss your whole sales message and bail.

2. Don't use unnecessary words or phrases. Sentences should be no longer than 10 words. You only have so much time to get your visitor's attention and interest; make every word count.

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Good Links: 7 Guidelines How to Improve Usability

How you write and design your links is crucial to your visitors clicking them or not. Write them badly and they leave, write them well and they stay. Who knows, they might even do exactly that what you created your site for. Following are 7 guidelines how links should be written to improve the usability of your site.

Do it consistently
Visitors learn for example how a website marks the links or where the "related-content box" can be found. Consistently adhering to these established "codes" will make it easy to navigate and read the site.

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Build Website But Watchout Bandwidth?

When we learn to build or create our website, often there is warning that bandwidth (or the lack of) can break your website. This is true of course but again we need to look at the context for which it is given.

In short, there are different strokes for different folks.

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Web Design: Photograph Copyright Issues

When designing a web page, you need to be careful about what pictures you use. Many people simply grab them off Google - they see a picture they like, and they put it on their web site. Unfortunately, copyright law protects the person who took the picture as the owner - if you’re not careful you could end up facing a lawsuit.

Copyright law gives rights to anyone whose creativity results in some expression - in the case of photographs, that means the photographer. If you don’t have express permission to use a picture or image on your site, you ought to be careful about doing so. Someone, somewhere, probably owns it, and they may not be too happy if they find it on your site. Many webmasters find out the hard way - they use hundreds of pictures, straight from google, without dealing with the owner. They end up facing a suit, forced to defend it or pay much more money than they made running their site back to the owner.

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3 Secrets to a Faster Website

People hate waiting. You know it, I know it, we all know it. Yet people persistently want to add the latest and greatest to their website to be flashy (no pun intended) and to set themselves out from the crowd. But if you go overboard, you'll not only be set out from the crowd, you'll also never get a revisit from your website visitors. Why? Because each new effect or "toy" slows down your website. Here are 3 important rules and speed tweaks to keep in mind while developing your next page:

• Use Flash sparingly. I've seen entire websites done purely in Flash. Well that's great, but it doesn't say a thing about their design or programming skills. It can also (depending on connection speed) takes ages to load. Even simple mouse-overs are now done in Flash, when it can very easily be "faked" using background images and CSS. Use it for small things where it can be really effective, otherwise, don't. For your customer's sake. Banners and ads can be done in flash. A design rule to think about is, if someone was browsing your site and they had Flash disabled or the plug-in not installed, would it seriously affect their browsing experience? Would any bit of content, functionality or other critical component be seriously affected? If so, you should re-think your Flash usage big time.
• Website graphics overload. This one I pay special attention to. Unless you and your entire company has super fast internet connectivity, and you are certain at least 99% of your target audience also has bleeding fast internet, optimise your images! Really, what's quicker and more effective? A 32-bit colour image at maximum resolution that hinders a page and overcrowds it or an 8-bit (256 colour) decent resolution image that really enhances your site and your visitor's experience? I hope I don't have to answer this one for you. My general rule of thumb is, if you want to use an image and it's less than 10k-15k, you're in the good. If it's over, try cutting down the DPI, the colour bit setting and/or use another format e.g.: GIF to JPG to PNG. People using dial up internet will find it a nuisance, especially if there's 10+ images over 15kb that need loading, it's just going to take ages, and if it nearly 7 seconds or over, everyone starts getting impatient really quickly. Oh, and specify your image size (if your web editor hasn't done so already). This allows your web browser to continue loading and displaying your content while the images themselves are still downloading.
• Javascript overkill. JavaScript has it's place. Heck in the right circumstances, it's hard to beat. It allows dynamic page rendering, page interaction and user customisation, all from the user's browser without having to resort to cookies or creating user logins. However, some people like to go overboard, and add butterflies that follow your mouse cursor, or graphical page transition effects and using javascript to pre-load more images for bandwidth consuming mouse-over effects, and other non critical, annoying, in-your-face features. It's not needed people.

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Essential Web, Part 1

When it comes to having a website that will hold peoples attention nothing works better than good, usable information. Visitors are asking themselves "What can I learn here?" or "How will this site help me?". Providing good content is essential to running a good, frequently visited website. With that in mind you should also have content that is updated regularly. If you are going to provide content through a content provider, a weekly update is the LEAST, you should sign up for. Unless you have mix of content (daily, weekly and monthly). If a vistor comes to your site and sees the same content for two or three weeks straight with absolutely no change, they will quikly lose interest. You want to hold on to your visitors attention.

Using a client of mine as an example, Crossway Community Church is not only my client, but where I worship. The website I created for them (www.crosswayicc.org) provides daily devotionals, a "Bible in a Year" area that is updated daily, a daily "bible in sixty seconds" area, and a monthly article update from a well known Christian actor. The daily content keeps our vistors coming back and the anticipation of the new monthly content also drives traffic to our site.

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7 Facts About Your Website Search Engine Optimization and Promotion

1. You MUST promote your website. The Reason? You are competing with many other businesses. You can't just drop your site in humongous Internet pool and expect immediate clicks and sales.

2. Basic search engine optimization (SEO) is a minimum you must do for your site, otherwise NO ONE will ever find it.

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Web Design Essentials

Websites are created for many different purposes, such as, selling products, offering services, or sharing information. The one thing all websites have in common is the need to attract visitors and keep them coming back on a regular basis. In order to accomplish this you need to have a web design that is pleasing to look at, easy to navigate, and offers good content.

The first thing any visitor to your website sees is the home page. This should be your design starting point. You can expand on it to create other pages, but you always want to keep the design consistent from page to page. In other words if your home page is black and gold, you don't want to do your other pages in red and green. Any graphics you use specifically for your site should blend with the color choices you make. Pleasant colors and graphics will help make your site memorable.

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Are Webmasters Actually Ninjas?

1)Webmasters enjoy working at night when no one else is around and it is quiet. Ninjas work at night under the cover of darkness.

2)Ninjas where tight fitting black clothing and black shoes. Webmasters wear tight fitting black T-shirts.

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Key Words They Will Find You on the Web

Key words are what people give a search engine to find what they are looking for on the web. You can define your key words before you even start your website.

Say there are a lot of competing web pages mentioning your product - how should a search engine put these pages in order of relevance to a search?

Say there are a lot of competing web pages mentioning your product - how should a search engine put these pages in order of relevance to a search?

Say some pages contained the word once, and some contained the word ten times, and some contained the word between two and nine times.

If all other factors (e.g. number of links from other web pages) were equal, search engines would list those pages containing the word ten times first, followed by those with the word nine times, then eight times, etc., and then those pages containing the word only once listed last.

Let's build up a list of search words for one product. Take tents for an example.

What words describe it?
Here are four words - tent, marquee, marquise, bivouac.

What are its uses?
Camping equipment, holidays, vacations, parties, functions, weddings.

What material is it made from?
Canvas, etc.

What is your brand name?
People may have heard of your brand and may look for it by name. Let's say it's brand name is "Dingo."

Where is it available?
Some products you may sell worldwide, but possible delivery costs could be limiting. People may search for the product in their own area first. In that case your state, your nearest city, and your suburb are required key words. Say your area is Penrith. Your customers may search for Penrith, Sydney, NSW or Australia, particularly if they live outside the city or suburb.

Key Words so far are 24:
Tent, tents, marquee, marquees, marquise, bivouac, camping equipment, holiday, holidays, vacation, vacations, party, parties, function, functions, wedding, weddings, canvas, Dingo, Penrith, Sydney, NSW, Australia. (Include singular and plural, where possible.)

Where should these appear on your web page?

• Title tag
  This is the most important tag which displays at the very top of your browser. Use every key word here. But words here need to be seen also on the web page.
• Keywords tag
  This is now largely ignored by search engines.
• Description tag
  Same as above.
• Heading tags
  Instead of "Welcome to Dingo Inc." say "Dingo Tents and Marquees"
• Links to inside pages
  Instead of "Products" say "Tents" and "Marquees"
  Instead of "About Us" say "About Dingo Tents"
• Body text
  This is where you can be creative. Mix the key words into phrases and sentences. See how many ways there are to describe the products, their use, and where they are.

Examples of Key Words embedded in text:
Pole tents, frame tents, canvas tents, vinyl tents, play tents, event tents, party tents, wedding tents, camping tents, stall tents, large tents, small tents, tent accessories are all at Dingo Tents. Holiday under canvas with a Dingo tent or marquee. Dingo has camping equipment for your next vacation. Dingo tents and marquees are in all sizes. See inside for tent sizes. A large Dingo marquee ensures nothing will dampen your wedding, party, or outside function. Dingo tents and marquees are near you if you live in Penrith or Sydney, NSW Australia. Dingo tents can be delivered anywhere in NSW, Australia.

See how in just the hundred words above it's possible to mention tent(s) twenty times. Provided the key words are embedded in a lot of text, and not repetitive, like "tents, tents, tents," they will count for you. When the text of the whole page with contact details, etc., is considered the proportion of key words to total words will be lower and acceptable. The font can be small but is not allowed to be invisible. Search engines have formulas for discerning where text is the same color as its background.

Search for competing websites and see how many key words they have fitted into their home page. Then try for more key words on your page.

Do all this before you start your own website. We are often asked to redesign someone else's website, after they realize their work of art is not appreciated by search engines. Start out to be friendly to search engines.

Ken McKay has designed commercial websites since 1999. More information on web design is available at platypus websites - http://www.platywebs.com.au

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Discover How To Make Your Web Design Easier

Whenever I thought of web design my face would frown, I just hated the fact that I had to do any kind of web design. I just couldn't see why web design was simple for others and not for me.

Well, that all changed when I discovered this simple program, a web design machine made for those who just don't understand that you can do it yourself if, you would only keep your web design as simple as possible.

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Do It Yourself Website

If you are just starting out in your new business and you decide that a website could be a valuable addition to this business how do you go about getting one up and running? You have two basic options really. Do it yourself or employ an individual or company to do it for you. Which option you take depends upon your own confidence in acquiring the skills necessary and the amount of funds you can divert to hiring in a company. If you have sufficient funds then hire in a company as this will enable you to devout all your time to developing your core business. If you don’t then you will have to do it yourself. So how do you go about it?

You will require no or little knowledge of HTML as you can purchase a whole package from a web hosting company which should include some form of website developing software and your domain name plus the hosting of your website. Give some thought to your domain name. It should be easy for people to type in and remember. Not too long, succinct and preferably no hyphens. So you have chosen your domain name and your hosting service now you must develop your site. Again give some thought to this. How many pages you are likely to produce, how many links you will need. What sort of information is going on each page. If you are completely new to this then I would suggest that using your site editor software you produce a first draft and publish it. You can always modify everything later as you go along. This will give you your first website which you can then submit to the search engines albeit not exactly what you want or one that is going to attract visitors.

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Ready? Aim! Color!

First impressions are lasting impressions! Whether buying a house, a book, or even a product from a web site, we buy what looks attractive or reliable from the outside.

Colors, like words, are used to communicate. Color is central to our lives - we rely on color to convey both emotional and psychological impacts that work subtly on the unconscious. For example, when was the last time you went into a restaurant and didn’t eat? Reason? Look at the color combinations - orange, red, yellow! With all of those "hungry" colors, who wouldn’t eat?

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Increasing E Commerce Website Sales: A Guide for the Online Newbie

With consumers purchasing billions of dollars of merchandise online each and every year, the Internet has become the key to financial security.

The e-commerce business has consistently thrived well above all other online enterprises, and continues to flourish. Because of this encouraging surge in activity, many individuals are now interested in becoming e-commerce merchants. To profit from your online business, you must first produce a unique website that will intrigue visitors and interest them in your items.

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Useful Suggestions for the Home Based Business Novice

Developing a home-based business requires a mixture of hard work and motivation. Research of business ethics and practices is also a necessity as you devise a viable strategy. When creating a service or item, there are several things that must be taken into consideration. Potential consumers, competition and promotion are just a small number of the various factors that must be studied when writing a business plan.

Research Your Potential Market

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How To Start An Online Business

Starting an online business is, for some, a difficult decision to make. Choosing which home based business to become affiliated with is an even harder decision. It is important to find an online business that will generate a profit in the shortest time possible.

In starting an online business, it is important to consider what type of business will be suited to your type of personality. For example, if you are an outgoing and sociable person, you might be better suited for an online business involving sales. On the other hand, if you are introverted and shy, your personality might be better suited towards data entry.

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Why You Should Take Your Wholesale Business Online

If you have considered starting a wholesale business, or you are currently in the wholesale business, you need to use the power of the Internet to grow your wholesale business.

Many wholesale business are still operating in the dark ages when it comes to marketing and advertising.

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Wholesale Charms: How To Find The Best Wholesale Charms Deals For EBay

Wholesale charms offers resellers high profit margins along with high volume sales, when done right.

Resellers, whether flea market vendors, eBay sellers, or dollar stores, will be faced with competition from online and offline retailers who can buy wholesale charms at a lower price.

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What They Don't Tell You About Merchant Accounts

With the overwhelming amount of information out there regarding internet merchant accounts, how do you know you're getting a good rate and with a good company? In this article, I will show you some key things you need to know before you open a merchant account with anyone, whether or not it's for an Internet store.

The first thing most people don't realize is that all credit card processors pay the same amount to Visa, MasterCard, etc. when a transaction is processed. These are called interchange rates, and while they vary based upon the type of merchant, the rates are all standardized.

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The One Single Trick To Online Marketing Success Revealed!

Ok, so you have ventured out onto the world wide web and have started a few websites. At first you didn't believe that money could be made online. You had probably heard of people making several thousand dollars a month or even a day just by doing online marketing.

Now that you have had a few sales online you finally see the light. You suddenly realize that if you have two sites making $100 a month, all you need to do is create 10-20 more and you will start making the BIG money.

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The One Single Trick To Online Marketing Success Revealed!

Ok, so you have ventured out onto the world wide web and have started a few websites. At first you didn't believe that money could be made online. You had probably heard of people making several thousand dollars a month or even a day just by doing online marketing.

Now that you have had a few sales online you finally see the light. You suddenly realize that if you have two sites making $100 a month, all you need to do is create 10-20 more and you will start making the BIG money.

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E commerce For Beginners

Online business owners need to establish a presence online. E-commerce marketing is very important for you to make it in today's economy. It will be very difficult to increase your sales if you are not willing to market your products constantly using the benefits of the Internet.

To be successful at E-commerce marketing, you must establish an online presence in the form of a web site. This web site should be professionally designed and contain as much information about your products as possible. Also, you must be able to allow people to directly purchase from your website.

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ECommerce Web Site Building: Where Do I Start?

Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices upfront so that you don't end up having to restructure your whole web site because of some problem in your design layout. The level of time investment neccessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it's important to be lead in the "right" direction to make sure you don't spend time in the wrong areas, or learning some software that might not be all that useful for you later on (*coughs* Frontpage *coughs*).

Where you should start greatly depends on what you plan on attempting to do, and how deep you're going to dive in. For a moderately professional, clean looking web site without a lot of automation or intensive animated graphics you can probably get by with some basic knowledge of html, ability with a good WYSIWYG editor, and an image editting program. On the other hand, if you're someone that's looking to build something that will really wow your audience then you might consider spending some major time and developing some animation skills with a program like Macromedia Flash. I personally always spring for what I believe will bring me the greatest amount of profit with a minimal amount of effort, and because of this I usually end up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my image editor.

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The Chicken or the Egg and the Internet Marketer or Site Designer

An age-old question is, “Which came first? The Chicken or the Egg?” In ecommerce, the same question can be applied to site designers and Internet marketers.

Before we settle the answer, we need a few parameters. For purposes of this discussion, a marketer is some formulating and creating Internet marketing strategies and campaigns. This includes search engine optimization. In using the term “designer”, we are throwing a bigger net to include programmers and people writing html.

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Accepting Credit Cards on Your Website

Most of the online websites you see nowadays are selling their products, services or their Auctions are accepting Credit Cards, which is making eCommerce, a Multi Billion Dollar Industry. This Article will tell you how you can do the same and join the other millions of users selling online and accept Credit Card payments online.

More users trust their computers now and use their Credit Cards for online Shopping. Computer Security is becoming more powerful and most of the transactions go smoothly which is a trust bond between the Buyer and the merchant.

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Create Your Own Cash Via E Products!

You may be wondering how you can sell products online that will be profitable but also how you can cut the middle man out of your profits. Then you are looking at e-products. Now you may be wondering what they are and how you can get your hands on them? It is very easy. E-products are products that are created from your own mind with information that you have gained or found out one way or another. Such as an ebook on "how to make the worlds best tuna fish sandwich" or "how to set up your own server". This information is created by you and put down so that it is useful to others who are in need of this information(for those who don't know how to make a tuna fish sandwich). It gives them valuable information based on your own experiences and helps them with the problems they are facing. The best thing about it is that you own any copyright on products you create and they only take a few minutes of your time to come up with.

The important part about e-products is that they must fill a void of information people are searching for. Usually common knowledge doesn't sell as well, such as an ebook on "how to slice bread" might now sell as good as another ebook on "how to make your own homemade bread". People have to feel that they need the product and that they can't find this information anywhere else. So presenting your e-product is a user friendly professional way is also key.

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Knowledge Processing E Business

Overview:

Today's knowledge economy CEO's wanted companies all information on fingertips. Computer based reports are now become very old fashion. Companies wanted to access their all business reports anywhere from worldwide as well as companies also wanted to access their reports on mobile devices. Mobile commerce or m-commerce will run the business in coming future.

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10 Top Tips To Successfull Dropshipping

Many entrepreneurs have found success in the dropshipping industry. For those who aren’t familiar, dropshipping is a business term used for a situation where a seller sets a retail price for an item, collects the payment, sends the wholesale cost to a dropshipper and the item ships directly from their warehouse. In most cases, the seller never even handles the merchandise because every aspect of shipping is handled by the dropshipper. As successful as the industry has become, there are concerns that arise from this method of selling. In order to familiarize you with those concerns and other helpful information, a list of 10 tips has been compiled. Anyone in the dropshipping industry, or who is considering it, should take their time and gather as much information as possible.

Tip 1: Check out the dropshipper’s reputation with the Better Business Bureau in their area. How long have they been in business? Has anyone ever filed a consumer complaint against the company? If so, has the complaint been resolved? This information can be found at http://www.BBB.org.

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Credit Card Processing on the Internet

So you have finally finished your e-commerce web site, hired the best web publisher, added all the bells and whistles, outstanding graphics, and great merchandise. Now, how does your prospective customer pay you for your products? Clearly, it is necessary for your site to accept, and process credit card payments, in real time. Failure to do so, would result in a failing enterprise.

Before you can begin the application process, there are several standards that all credit card processors have set. Follow this checklist and you will save yourself a significant amount of time, and aggravation.

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If You Haven't, It's Time You Did

Using the Internet is crucial to the well-being of just about any business, and that will be proven again during the final quarter of the year.

Some of you will be skeptical since I work for a company that makes its money from people going online. That, however, does not make the point any less valid. Sometimes, the numbers speak loudest:
• The US Commerce Department says that, last quarter, online sales posted their highest increase in three years
• Forrester Research and Shop.org predict that web sales will go up by 22% this year
• Digital cash registers will ring to the tune of more than $170-billion this year

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Ad Tracking Increases Your Profits

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

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5 Reasons Master Resale Rights Are A Good Web Business Decision

Owning a website can and should be a very profitable endeavor. A good way to make money online is by selling ebooks and software with Master Resale Rights. Below are the top reasons Master resale rights are a viable web business solution, and why it needs to be something every web marketer should consider.

1. You don't have to make up any content. This is perhaps the single most important reason Master Resale Rights are a good web business decision. Every web business needs a product to sell, and with master resale rights, you do not have to create anything. All of the content is done for you. You now have a ready made product that you can sell for any price you want.**

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Some Fast Ways To Lose Money Online Quickly

Most people online are searching for the quick and easy way to make money online. But most people who are looking for quick fixes also find that their money also is lost in an equally quick manner. Get rich quick scams abound on the internet and this article highlights a few of the most common get rich quick scams online.

The $5 email work at home scam

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The Art of e Commerce

So you've got your website, and people can email you about your products and services. The next step, if your home business is suitable, is to start selling them directly online.

Why E-Commerce?

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How an Internet Business Can Outperform a Brick and Mortar Business

Many “how to become an entrepreneur” type books are being published everyday and people are flocking to franchise fairs to learn how they can ditch the rat race and start the business of their dreams. Many of such people start their brick and mortar business part time while they are still working and because it is offline causes them great stress and a great lack of sleep as they struggle to balance their day jobs and their part time business. An internet business on the other hand, if largely automated, can allow you to make money online even while you are sleeping. This article will highlight several aspects where an internet business can outperform an offline business.

Firstly, an internet business that sells an online service like service that can be highly automated can potentially outperform an offline business. An example of this is Amazon and Travelocity who are able to cut their costs of hiring staff by having people fill up the forms and book their travel tours.

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How to Buy Online, With Confidence

So, you’ve decided you’re ready to take the leap into buying online. You know there are risks involved in buying online, and you still have questions that need answers. Well, here is your introductory class. Hopefully, we will have answered all the basic questions when you finish reading this article, and you’ll really be ready to actually buy online. Let’s begin, at the beginning.

Your first order of business is to determine who to shop. Shop only the online storefronts that offer secure processing of your order. Secure online processing refers to the safe transmission of your name, address and credit card information. Generally, this means some sort of scrambling of your information. Most consumers concentrate only on the credit card information, however, with your full name and address really good identity thieves can gain access to your credit information. Buying online can be quite a dangerous proposal if the merchant you purchase your items from does not offer a secure purchase sight. Merchants offering a secure purchase sight will display, somewhere on their homepage, a small lock icon. Usually, there will also be a message that says, “This is a secure order sight.” This lets any online buyer know their order and subsequent credit card information will be transmitted via encryption, with security measures in place that work in conjunction with the encryption coding. It is this single issue that prevents many would-be shoppers, with expendable cash, from buying online. They simply are not willing to risk identity theft in order to buy online.

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Using Ebooks As A Highly Effective Marketing & Promotional Tool

  Terms of Service   Ezines / Email Alerts   Manage Subscriptions   EzineArticles RSS  

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5 Sizzling Tips to Creating a Money Making E book

5 Sizzling Tips to Create a Winning E-book

If you have been looking for a genuine business opportunity on the internet, somewhere along the way, you have heard about creating an e-book. And no doubt, you have read about the thousands of dollars you can make from home publishing. It just gets your juices going to think you could write an e-book and sell it to people all over the World and create an income that can replace your job. The excitement sets in but then the reality hits. You say to yourself, "I hate to write, I failed writing in school, my friends laugh at me because I can't spell." Or, maybe the voice rattling around in your head screaming failure says, "What would I write about, I don't know enough about anything to write a book…"

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Why Write an EBook?

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

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How to Manage Your Won Money at Gambling and Sports Betting from Busting it Up at Online Sportsbook

Have you heard stories about people hitting big jackpots, winning high staked all-in Texas Hold'Em poker or going on hot streaks in sports betting ???

Of course you have.

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Ten Great Reasons to Create an EBook

According to some sources, it is estimated that the Information industry is going to be worth over $7.8 billion over the next 3 years.

If you could tap into just 0.0000001% of that $7.8 billion, you could rake in $78,000!

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Adding Fresh Content to Your Existing Ebook

Ok, so you’re at that stage where you’ve gotten just enough content to publish your first e-book, finally the grunt work is out of the way.

Sit back and pat yourself on the shoulder for a job well done.

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Digital Library Initiative and The Future

Currently we are very busy digitizing humankind’s written knowledge from books to the digital so it can be made available to the world. This is a very wise move as books can decay over years and out of print books are not available to all. By digitizing the known human written knowledge to the world we can conquer the opportunity barriers of those hard chargers who may not have the resources to achieve the upward mobility they seek.

As we conquer the digital divide we will be well on our way to giving back the knowledge of the world from the entire Library of Commerce to the human race in an easy to read, search and retrieve format available to all. That will be an excellent day for the human race indeed. Recently the Discovery Channel and CSPAN have had shows that specifically address the massive undertaking; taking print in books and putting it into a digital format.

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E Books: 10 Simple Steps to a Profitable E Book

"I could never write an e-book!"

Snooooooooooooooooooore. Snore. Snore.

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5 Biggest Mistakes People Make When Marketing Niche Ebooks and How to Avoid It

Marketing your niche e-book isn’t difficult when you know the pitfalls and how to avoid them.

5 of the biggest mistakes people make are:

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Consider Self Publishing in Ebook Format

Today, more than every before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.

It’s not only big name authors that are finding success in ebooks. We at Ebook Architect have been helping authors create, market and sell their ebooks online for years now with great success. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.

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Why Write an eBook?

  Terms of Service   Ezines / Email Alerts   Manage Subscriptions   EzineArticles RSS  

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Steps to Publishing Success

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

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Rating the eBook Compilers

Now that you've finished writing your eBook and have a basic understanding of what an eBook compiler does, you may be feeling overwhelmed by the number of compilers on the market. To help you make your decision, I have tested and reviewed the best-rated eBook compilers currently available.

* E-ditor

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How to Price Your eBook

  Terms of Service   Ezines / Email Alerts   Manage Subscriptions   EzineArticles RSS  

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Ebooks are Promotional Powerhouses

  Terms of Service   Ezines / Email Alerts   Manage Subscriptions   EzineArticles RSS  

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A Niche is Forming...Run Ahead, Get in Front, and Write e Books for its Members It!!!

I'm nosy...have become more so since I began to use the Net. Search engines really do allow you to look behind and under. I regularly use three or more search engines. The top ones in my view are www.Alexa.com, www.Google.com, www.CopernicMetaSearch.com, www.AltaVida.com, and www.Trackengine.com. They show me so much about niches.

I suggest you study niches and write for niche traffic. Become THE ONE WHO KNOWS using search engines.

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Selling Ebooks? Learn How to Make Your Ebook Sell

One of the most common questions we get at Ebook Architect is “how much money will I make selling ebooks? Well, like most businesses the answer will depend on many different factors. For example the amount of time you put into the promotion of your ebook will have a direct consequence on sales and market interest in your ebook topic is another important factor. People who are good at picking good ebook topics and promoting their ebooks usually stand to make a lot of money with ebooks.

How Much Money You Ask?

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Why Write an EBook?

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

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How to Write an Ebook

  Terms of Service   Ezines / Email Alerts   Manage Subscriptions   EzineArticles RSS  

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Rating EBook Compilers

Now that you've finished writing your eBook and have a basic understanding of what an eBook compiler does, you may be feeling overwhelmed by the number of compilers on the market. To help you make your decision, I have tested and reviewed the best-rated eBook compilers currently available.

* E-ditor

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Articles and Ebooks: The Ultimate Leverage on the Web

"You do not have to be good to start, but you do have to start to be good."

Please burn the above quote into your brain. Post it on the inside of your eyelids. Remember it and use it.

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The Trouble With Spam Is....

Each day we all face the same challenge. Spam. It doesn't matter if you're a home computer user or the head of IT for a multinational limiting or totally preventing the distribution of junk email to your computer(s) is now a daily chore.

The sheer frustration that spam causes combined with the number of lost man hours adds up to junk email being a very real problem for all involved. You have to filter through all the junk to find your own personal or work email. This on its own is annoying enough. When you consider the security risks from spyware, trojans, diallers and attempted identity theft spam becomes much more than just an annoyance - it becomes a minefield for any computer user.

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5 Ways to Make Money with Your E zine

If you've been publishing an e-zine for at least 6 months but still aren't seeing real results from it, it's time for a tune up. Here are 5 ways to improve your e-zine:

(1.) Spend more time tooting your own horn. At least 25% of your e-zine space should be about nothing but YOU. In this space you should give promos for your services, products, books, workshops, etc. You should list testimonials from clients and customers who truly love you.

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Your Newsletter Marketing Strategy: Five Things to Consider

Sending out a monthly newsletter takes a good deal of effort. You need to determine your goals and how to measure them, prepare your mailing lists, develop content, and make sure everything is delivered correctly. Can you confidently say that you are generating justifiable revenue from this effort —or are you sending out a newsletter because everyone else does?

With all the new technology available today, the term "newsletter" has morphed into a dozen different formats. You can certainly find one that fits your needs. One thing is clear—do not continue to send out a monthly newsletter unless you are getting a real return on your investment.

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Guidelines For A New Sending Paradigm Part 4 of 5 Build Strong Relationships (H2H)

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering technical complexities and marketing tactics, email senders must adopt this basic paradigm shift.

The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.

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Deadly Effective Ezine Advertising for Internet Network Marketing

What are Ezines?

Ezines are online newsletter that people subscribe to because they have an interest in the subject matter described in the newsletter.

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Ezine Marketing Is About More Than Sending An Email Message

The definition of insanity has been said to be, "doing the same things and expecting different results."

Yeah, I can see that. Especially when it comes to internet marketing. If really doesn't matter if you're and affiliate marketer, service provider, infopublisher... or whatever. It doesn't matter if you sell ice cubes, llama products, homemade candles, or an ebook of poems. You need to publish an ezine. Period.

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Guidelines For A New Sending Paradigm Part 5 of 5 Continuously Evaluate Your Strategy

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering technical complexities and marketing tactics, email senders must adopt this basic paradigm shift.

The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.

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The Power of EBay Store Newsletters

eBay Stores come with a very powerful feature: store newsletters. When buyers add your store to their favourites, you can offer them the chance to join your mailing list. You can then send highly targeted emails to people who you know were at least interested enough in your products to add the store to their favourites.

How Do I Send Them?

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24 Tips to Set Up An Effective Email Marketing Campaign Part 2

This article is the continuation of 24 Tips to Set Up an Effective Email Marketing Campaign. 14 tips were covered in Part 1. Here are the remaining 10.

24 Tips To Set Up An Effective Email Marketing Campaign cont’d…

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Bad Online Article Sites

Is there such a thing as bad article websites or sites, which an author should not waste their time posting too? Some say that an author has nothing to lose by posting to free articles sites, which display their works yet I have some consideration you may not have thought of. But they are free to post to you say, while many other sites charge, how can that be bad you ask?

Good points you bring up. You see I have posted over 1600 articles on one site and have about 1200 hours in this project. I of course thinking of this advance did my research on the site and its owner. You see, before I was retired I once calculated how much I made in an hour. Without getting into those numbers, mind you the 1200 hrs. times "X" would be a heck of a lot of money. If the sight goes off line, cannot pay its people or has high turn over leading to issues down the road, I personally have a lot to lose. So, if someone with 50 articles who only made let's say $150 per hour had 37.5 hours into their project that equals $5625.00; If 100 people lose $5,625.00 that is a lot of money. Now back to the time thing, everyone loses a lot of time too. The seconds on the clock determine who wins the next stage in the race you see. I am merely pointing out something that no one else is looking at here.

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Additional Categories for Article Websites

Have you started an Article Website and are trying even pleading with authors to post their articles there? Yet you are finding problems trying to compete with category killers like EzineArticles.com. You are not alone, there are so many trying to do this. Some last over two-months before giving up in vane, knowing they will not even make the grade of the second, third, fifth, tenth, even one hundredth site with the most articles. Do not feel bad about your failures as an Article Website Webmaster.

Maybe you can try some different categories, to pick up authors, alternative categories in which no one seems to be cashing in on. For instance How about a; "Miscellaneous" category, kind of like a holding tank for all those articles which do not fit and all those authors who write alternative crap, or lets be nice alternative wisdom articles. Even I myself sometimes feel when I write an article which is an original idea, that it does not belong in a given category, often an opinion about the human endeavor or because I am merely throwing out a crazy idea, which might not even be fully feasible, thus science and education is really way out there? Maybe a “Sci Fi” category, after all there are lots of weirdoes serching UFO subjects and Conspiracy theories. Other sites do not want these nuts writing articles as it gives their site a tainted look and besides they are doing a disservice to science? A miscellaneous category would prove to be a most interesting category and would get a lot of traffic or you could develop a: "Innovations and Concepts" category, for Futurists and thinkers to get their ideas out.

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Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines

You've heard the buzz but still have some questions. Does Ezine Advertising really work?

The short answer is "Yes! It works" and here's 10 reasons why:

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8 Ways To Make Your Ads More Effective

I don't know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don't know. However, I have been doing business on the Internet since 1999 and I've managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising.

These are the 8 important lessons I've learned regarding Ezine Advertising and Marketing Success:

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Why Post Articles on Article Sites and Improvements for Them

Some ask why should I post my articles on someone else’s website? Well for one they probably get better traffic. Two, people can read your article and it will link back you anyway. Three, you save bandwidth hosting. Four, because people coming to your sites for information can search the article site for the articles you wrote and others have written and because, they have your content instead of you having to host it, maintain it, build it and make sure all the key words and meta tags are perfectly correct to get the traffic, plus, there is no way you can get the search engine ranking on one article or 50 articles you write that they can.

Articles sites should know that generally people look to the right when reading, but 15% of the people look to the left and over shoot the next sentence start. There are ways to make the reader see those AdSense ads more. For instance place some on the top, some on the right side and have the menu bar below the articles, this way they have to read the article before going to the next page or clicking out. Giving them more time to see the ads. Also easy to load borders around the ads might set them a apart. A study at MIT suggested the eye wants to fill in borders, which do not exist. But if you have a zig zag border which stops and then starts again it makes people look. Also a slight pattern fluctuation on the far side of the ads attracts the eyes. I think article sites need to also cut down the width of the ads too. So the ads are more centered, this is what Main News Papers and Magazines do; Look at the Biz Journals sites. Think on this.

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3 Ways To Save Money On Ezine Advertising

Ezine Advertising is still one of the top ways to advertise online because it is cheap, easy, and targeted.

If you are one of the many internet marketers who understand just how effective ezine marketing can be then you will be happy to learn that I have three tips that will save you money on Ezine Advertising.

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Writing Effective Newsletters

It’s obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. To persuade your audience to read what you have to say, you should follow some basic rules:

1. Know your readership
My point here is that a newsletter for internal use will not serve for external readers. The two readerships are totally different. So if you want to target both internal readers and, say, customers and clients, you need two separate newsletters. Internal clients will want to keep up to speed with company developments, know about internal opportunities and hear about company successes and the exploits of individuals. Customers and clients will want to know how your products or services can benefit them. They will also want information that shows your track record and helps position you in the sector—in other words information that builds your trustworthiness and credibility and shows the direction you are going in.

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6 Ways to Catch More Opt ins Than Ever Before

Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.

But you can't just put up a link that says "free newsletter". No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of "fish" you want as your ideal clients and customers.

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Does Your Subject Line Do the Job?

It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.

Many ezine (email newsletter) publishers seem to consider their subject lines as afterthoughts, which is a bad idea.

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A Solid Foundation to Creating a Profitable Ezine!

Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine.

What is an ezine?

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Create An Immortal Ezine: Evergreen Newsletters

This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. If you've never considered using a newsletter or ezine to contact your prospects and suspects, then now is the time.

However, with almost every small business on the planet boasting that they have a newsletter, wouldn't it be great if there were some cheats and easy ways to use your newsletter to better effect?

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Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case).

At first, it'll be cake. You're excited to warm up your audience. You finally have a release for all those ideas crashing around in your head. Woo hoo, articles are tumbling out of you.

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Work Less, Earn More As An Infoproduct Publisher

There's no doubt, publishing information products to sell online is a thriving, exciting and very rewarding business.

For many though, the product development and marketing curve simply seems too steep.

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A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE

One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish. A Publisher is often responsible for finding and using the works of others. By using these 5 simple Step you will be able to publish an EZine with 5 Minutes worth of Effort Weekly.

A Blog is probably the easiest way to get your EZine online. Besides being the fastest and Easiest way to get your EZine Online, a Blog has the Added Advantage of allowing you to publish an RSS feed.

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Producing Ezines for Growing Your Business

What an ezine is ?
An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.

How comes that ? Let's see :
Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.

An ezines is an excellent recruitment tool for your business. Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books".

Ezines are very efficient in business development. From the very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic.

I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers.

I can tell a day or two about ezines and how they can help to grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items:

1. How to discover your real audience - the ones who want what you have.
2. If is better to write your own content than using someone else's.
3. How to choose an attention-getting, enticing name for your email newsletter.
4. What popular sections you can choose to include in your own ezine.
5. Editing in plain text vs. HTML - what you must know before making this choice!
6. Resources for building your subscriber base fast.
7. Places to submit your ezine to gain more exposure and more subscribers.
8. How to sell advertising and the amount of money you'll make.

And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities. It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers.

Valerian Dinca is editor of Morning Co~free ezine. This is not like other ezines, you get what you need when you need it.

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Good News About Getting Published

So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books.

But all that has changed. Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.

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Making Money Online With Web Publishing

Who doesn’t want to make money online? Internet is here to dominate our lives and spreading its tentacles very fast. Every month millions of pages are added to the web space and more and more people are getting online for almost everything – from shopping to e-learning. Would you believe there are even online beggars with payment gateways where you can donate through your credit card if you are feeling charitable. If you do not exploit the internet for marketing your services or products you may as well be living in prehistoric times.

While there are many ways to make money, web publishing is one of the most popular online businesses due to its suitability to internet as a least expensive online publication medium. E-publishing is tailor made for internet.

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Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking picture," which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound.

"The pictures would be useful for those who hope to hear the voice of someone living when they are far away; maybe they have passed on, or maybe they live on the opposite side of the globe. Either way, it brings loved ones closer together more often by “seeing them” and “hearing them”.

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Ezine Publishing: You Don't Have to Be Good to Start, But You Do Have to Start to Be Good

If you are not already, did you know that you too can become an ezine publisher?

First of all, I want to share with you the first and most important thing a new ezine publisher should do.

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Ezine Publishing: On the Subject of Subject Line Dos and Don'ts

The dos and don'ts of ezine subject lines are easy to use. The problem is they are also easy to forget, resulting in getting caught in spam filters, leaving money on the table, and other undesirable consequences.

Subject Line Don'ts

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Ezine Publishing: So How Often Do I Send This Thing Out?

So you have decided to publish an ezine and you are wondering how often to send it out.

Good for you. You are far ahead of most people who just think about having an ezine. I've yet to receive one "just thinking about it ezine."

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Ezine Publishing: So How Often Do I Send This Thing Out?

So you have decided to publish an ezine and you are wondering how often to send it out.

Good for you. You are far ahead of most people who just think about having an ezine. I've yet to receive one "just thinking about it ezine."

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Setting Up A Newsletter

It is a proven fact that companies that offer newsletters have more follow up sales than those who do not. As a result, setting up a newsletter is an incredibly effective tool that any business interested in making sales or increasing business should utilize. There are several pointers that will help you begin setting up a newsletter for your company.

First, you will need a reason for a newsletter and a reason for potential subscribers to sign up. This can include offering a free sample, free e-book, specialized information and the like. Your newsletter can be about any number of things, it just needs to have a target market and provide the information the subscribers want and need.

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6 Reasons You Must Submit Articles To E zines

Writing articles to promote your website is, hands-down, one of the best ways to get targeted traffic to your website. The best part is that this strategy builds itself over long-term.

One article you write today will continue to get you business for years and years!

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