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Friday, October 21, 2005

Work an Event, Not Just a Room

Networking is the number one reason many people join organizations. When they don’t get the results they anticipate, they “blame” the group for not delivering on its promises.

Most organizations provide opportunities for connections to occur rather than making the connections. While organizations need to shoulder the responsibility for offering creative and multiple venues locally and nationally, members also need to take more control of their destiny. They need to learn to network strategically rather than just network. Most people like to step up to the plate when they get to the room (and sometimes strike out!) rather than doing all the preparation involved in a planned approach to this vital art.

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