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Thursday, October 20, 2005

What's In a Name?

Whats in a name? Possibly your entire image – take time to choose the right name.

Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the baby name books, the names that jumped out at you while watching TV or listening to the radio. How they sounded when you said them out loud. A lot of time and effort was spent in coming up with just the right name because you knew that you’d have to live with your decision for many years. Choosing a name for your company and products can be just as difficult.

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