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Thursday, October 20, 2005

What Really Makes the Difference Between a GREAT Business and an Ordinary Business?

Every once in a while I come across a business that doesn’t just stand out visibly but is truly outstanding in every sense. A business that has somehow created a great Team of people, a business that has mastered the art of delighting it s customers, a business that is achieving spectacular growth and profits.

These sensational businesses are the ones that I really like to watch. After all, that’s where so much of the material for my book comes from. But what is it that makes the difference? How do these businesses succeed when others around them are failing? How do they manage to recruit when other businesses cannot find good people?

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