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Wednesday, October 19, 2005

What Motivates Your Customers To Buy?

Seems like a pretty simple question, right? Not really, when you dig deeper under the surface. How you answer is critical to the success of your business.

To begin, understand one simple fact: prospects and clients buy for their reasons, not yours. They could care less about your company and your mission statement or the long list of product features you so skillfully articulate.

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