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Thursday, October 20, 2005

Self Employed Professionals: What's Separating Your Services From the Rest of the Pack?

Imagine for a moment that a prospective client of yours is frantically thumbing through the yellow pages (or surfing the Internet) searching for the exact service you provide—and she finds herself faced with literally dozens of options—what is it about the way you convey and deliver your particular service that is going to convince her to hire you over another professional offering the same thing?

If you want to attract more clients and quickly double your current client base, you'll need to identify that "special something" you provide for your clients and be able to clearly communicate it in all of your marketing materials.

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