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Wednesday, October 26, 2005

Ready? Aim! Color!

First impressions are lasting impressions! Whether buying a house, a book, or even a product from a web site, we buy what looks attractive or reliable from the outside.

Colors, like words, are used to communicate. Color is central to our lives - we rely on color to convey both emotional and psychological impacts that work subtly on the unconscious. For example, when was the last time you went into a restaurant and didn’t eat? Reason? Look at the color combinations - orange, red, yellow! With all of those "hungry" colors, who wouldn’t eat?

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