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Thursday, October 20, 2005

Macintosh: Apples for Businessmen

There is something oddly intimate about the relationship between consumers and their iPods. In fact, it is easy to say there is something oddly intimate about Mac users and their Macs in general. For years Mac has presented itself as a niche for creatives. Perhaps after the mainstreaming of iPods and iTunes it is time for Mac to move on and show the computer market what it is made of. We at Stealing Share argue that Mac is made up of a lot more than creativity, superior art programs, and amazing product/packaging design. Mac is made of business solutions.

Being a company who worships the Mac system and who must constantly accommodate clients who are not within driving distance, we are constantly utilizing Mac’s well-organized systems of iChat, iSight, and Entourage. Even though these programs work well with clients who are across the country, we find these programs useful internally and with local clients who may not have time for face-to-face meetings. In fact, we provide a lender iBook to our clients so we can communicate via the Mac system.

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