The Article Box

Thursday, October 20, 2005

Logo Designers Would Give Michael Jordan a Run for His Money. Take Control of Your Design Experience

A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes aim at the miniature basket ball hoop hanging delicately over the bin. He aims and fires from a distance of 2 metres. After the whooping and high fives have finally died down, the studio resumes back to some normality. A junior designer rummages through the bin to locate the winning paper ball as it did, coincidentally, have his latest logo creation on it that was waiting for a critique from the creative director - hmmmmm.

The excitement, tension and ulcer inducing stress of putting that latent entrepreneurial flair into practice can bring with it decisions that were never really considered at the time of inception. One such area is the translation of the essence of your business into an identifiable brand.

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