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Friday, October 21, 2005

How to Charge More and Work Less

I remember when I first launched my first business as a copywriter seven years ago, I had no clue what to charge. Without putting hard thought into what type of results my work gave my clients, I started out with an hourly rate that didn't scare ME! I would still even stutter when I said to clients, "My rate is si- si- si- sixty dollars an hour." Deep down, I wasn't confident in myself, so of course I wouldn't let myself charge more. And of course, as a result I attracted lame clients, worked like a dog, and stayed broke all the time.

Well, things are VERY different today. I have no problem saying my consulting rate is $500 an hour, or that a private mentorship with me starts at a minimum of $9,700. And, here's the kicker: Because I take on so few clients now, at higher rates, and the bulk of my income comes from information products, I work LESS than I used to!

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