Good Links: 7 Guidelines How to Improve Usability
How you write and design your links is crucial to your visitors clicking them or not. Write them badly and they leave, write them well and they stay. Who knows, they might even do exactly that what you created your site for. Following are 7 guidelines how links should be written to improve the usability of your site.
Do it consistently
Visitors learn for example how a website marks the links or where the "related-content box" can be found. Consistently adhering to these established "codes" will make it easy to navigate and read the site.