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Saturday, October 22, 2005

Cross Cultural Solutions for Exporters

Globalisation, internationalization, trans-border trade and cross cultural business are all terms that have been coined over the past decade(s) to reflect the reality of the world economy. Although international trade has long been in operation, the scale, frequency and speed at which it is conducted today is incomparable.

Growth and success in today’s global economy depend on being able to trade internationally. However, although the larger multinationals of the world have no trouble doing so, smaller companies, such as exporters, have struggled to make an impact and benefit from the new world order. This is because cross cultural solutions are not being used to address cross cultural obstacles to their success.

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