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Thursday, October 20, 2005

Branding is Everything... Everything is Branding

A consumer will give you about three seconds, maybe 4 if you're lucky, to get to your message across. To make it obvious that your brand is different, that your brand is better, and why they should take time to care. That's it. You've got three seconds.

It's imperative that you make it clear that you differ and deserve a languid look. Three seconds isn't much time.

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