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Friday, October 21, 2005

Are You Scaring Away Potential Customers?

When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?

Author Michelle Dunn, in her new book “Become the Squeaky Wheel,” explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.

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