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Wednesday, October 19, 2005

Your Billboard is Showing

Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The clever use of the girl had two purposes; the first was to cover up all the unsold boards. The second was to show the effectiveness of billboard advertising.

Surveys were conducted before and after the one month showing of SharleneÂ’s pretty mug. Before, only 1.5% of people surveyed could recall her name when asked "Who is Miss America". After, the number jumped to an amazing 12%.

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