The Article Box

Wednesday, October 19, 2005

Reality Branding Are You Taking Advantage Of The 40 Year Social Pendulum?

I watched Roy Williams in a quite literally amazing presentation about society's 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 in Buda, Texas.

Roy´s presentation explained a phenomenon that happens every 40 years where folks´ attitudes gradually shift over time in an opposite direction to that of the previous generation. He finished by predicting that in the next 2-3 years we´re going to see radical shifts in the way people buy and what they are influenced by. I am labeling this shift for the purposes of this article Reality Branding.

Read Full Article Here