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Wednesday, October 19, 2005

Put Your Calendar To Work

It's an October evening and your major reception for donors has just begun. Turnout is substandard and most of the attendees are women. Can you say, "World Series?" Sure, I knew that you could!

Every organization should create an annual PR and marketing calendar so that it can avoid the World Series' of the world, as well as take advantage of dates of significance. With a couple of months left in 2005, now is a good time to begin filling out your 2006 calendar. Here's a template to help get you started.

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