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Wednesday, October 19, 2005

Pull in More Business with the Power of Coupons

Don’t you just love a good deal? Well, so do your customers! One of the most effective ways to offer customers a great deal is by offering coupons. In fact, Advertising Age (an authority in the advertising business) reports that 87% of all shoppers use coupons. A.C. Nielson Co., another famous marketing research firm, says that 95% of all shoppers like coupons, and 60% actively seek out coupons before making purchases.

Those are pretty high numbers! The effectiveness of coupons has already been proven, so it may be time to consider adding a coupon strategy to your marketing activities.

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