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Wednesday, October 19, 2005

How To Write A Great Radio Ad!

If you’ve listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or just plain annoying... and boring.

One problem is that many advertisers rely on the station to write and produce their spots. And who can blame them? The stations usually offer those services for free. And the word “free” is the operative word here as in, “you get what you pay for” free.

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