The Article Box

Wednesday, October 26, 2005

Essential Web, Part 1

When it comes to having a website that will hold peoples attention nothing works better than good, usable information. Visitors are asking themselves "What can I learn here?" or "How will this site help me?". Providing good content is essential to running a good, frequently visited website. With that in mind you should also have content that is updated regularly. If you are going to provide content through a content provider, a weekly update is the LEAST, you should sign up for. Unless you have mix of content (daily, weekly and monthly). If a vistor comes to your site and sees the same content for two or three weeks straight with absolutely no change, they will quikly lose interest. You want to hold on to your visitors attention.

Using a client of mine as an example, Crossway Community Church is not only my client, but where I worship. The website I created for them (www.crosswayicc.org) provides daily devotionals, a "Bible in a Year" area that is updated daily, a daily "bible in sixty seconds" area, and a monthly article update from a well known Christian actor. The daily content keeps our vistors coming back and the anticipation of the new monthly content also drives traffic to our site.

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