The Article Box

Wednesday, October 19, 2005

Ammo, Ammo, Ammo

All the guns in the world do you no good without bullets. It is the same with media relations: You must have the right ammo to get publicity. Let's take a look at some PR bullets you may want to consider.

Of course, the old standby is the news release, which can be issued for new products and services, events you are sponsoring, new facilities and personnel changes, among other things. See this list of possible reasons to distribute a news release.

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